The Best of the Tahoe Sierra since 1982
On Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Squaw Valley.
That first edition was 12 pages and was full of information about local resorts, babysitters, events, and things to do in North Tahoe and the Truckee area. Lift tickets were $20 at Squaw Valley, and advertisers included realtors, art galleries, and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past.
The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.”
In 1997, the magazine was purchased by Dale and Shirley Good. The Good family operated Tahoe Guide (formerly Tahoe Weekly) for nearly 17 years, before longtime Editor & Associate Publisher Katherine E. Hill purchased the magazine in 2013.
Through the decades, Tahoe Guide has gone through many name changes, and is known for its iconic covers of breathtaking scenery and of locals enjoying the lifestyle that living in the Tahoe-Truckee region affords. The magazine rebranded in 2023 to the Tahoe Guide. It has grown into a magazine that chronicles the remarkable people and places that define our community. Today, the magazine is filled with local voices from our columnists and staff, to the many freelance writers and photographers that are a part of each edition of Tahoe Guide.