Stio was founded in Jackson Hole, Wyoming, to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. We draw inspiration from our everyday immersion in life: days on local rivers, trails and summits. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel we make, be it intended for epic alpine pursuits or the quieter moments of the mountain life.
We live and love the mountain life, and as such see ourselves as caretakers of the resources that provide it. Internally that means we use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. Externally it means we do our part locally and nationally to advocate for conservation and sustainability.
We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.
Our industry is full of companies doing things the same way they’ve done for years. We’re looking for progress, and that’s reflected in everything from our direct-to-consumer business model, to our distinct, modern take on classic fashion. Yes, we have a few stand-by’s (who doesn’t have a favorite pair jeans they won’t let go of), but we’re also going to bring you freshness, every single season.
We’re into empowerment and the freedom of choice that comes with it. For us that means work and play, every day. It’s fulfilling, experiential life we’re looking for, and balance makes it happen.