Inspired by her children, a passion for fashion and life in the casual, California-cool Tahoe region, Erica Farrell opened Jack + Emmy named for her two children. Jack + Emmy brings comfortable, stylish and well-made children's clothing and accessories to Truckee and little ones everywhere. The Jack + Emmy aesthetic is modern & whimsical. Children's clothes that fit your daily life.At Jack + Emmy, we are constantly introducing new, small and hard to find brands!. Offering organic, Eco-Friendly and USA made options is equally important. Unique brands include and are not limited to: Ryan & Rose, Kate Quinn Organics, Tenth & Pine, Quincy Mae, Sol Angeles, Rylee + Cru, Chewable Charm, Ella + Mila, Old Soles, Haven Kids, L’oved Baby, Plan Toys, Klee Naturals, Native, Clover Baby, Gluckskafer, Janod, Moulin Routy, Tea Collection, Go Gently Nation, Children of the Tribe, Corolle, Petite Collage, Billy Bibs, and many, many more!