Visitors to town from off the hill in Nevada may recognize this little boutique that has opened up in Truckee's Safeway shopping center — the Niche also has locations in both Reno and Sparks. True to its name, this shop occupies a special place among businesses in the Sierra, carrying out-of-the-ordinary clothing and cool home accessories. It also achieves the nearly impossible task of offering furnishings and clothes that will look great both in a Truckee cabin getaway as well as in a home or setting far from Tahoe. The Niche works to keep the inventory evolving and changing, so you never know what new must-have item you'll find.
11260 Donner Pass Road, Truckee, CA