Any visit to the Truckee-Tahoe area will undoubtedly find one driving on California Highway 89. The store, California 89, has taken the iconic black-and-white California Highway 89 marker and placed it on a variety of clothing items and gifts. Men, women and children will find shirts and hoodies emblazoned with CA89 and other Tahoe mountain-oriented designs. The store also offers California 89-branded cycling jerseys, perfect for wearing while road riding between Truckee and Tahoe City on, you guessed it, California Highway 89. The entire highway runs nearly 250 miles through some of the Golden State’s most scenic landscapes. California Highway 89 stretches from just south of Lake Tahoe and along the west shore of Big Blue, past Squaw Valley (home of the 1960 Olympics), through Truckee and on through the Sierra Nevada to the base of Mount Shasta. Back at the store in downtown Truckee, look for summer events like movie night in their grassy yard. And it’s hard to miss the California 89 van at events.
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